corporate identity

For my graduation project I created a visual identity for the release of a cassette produced by the young electronic record label from Zurich called Anaram Records. I wrote a fiction involving the discovery of the solar system “Anaram”, which is inhabited by unknown beings who sent requisites to the earth. I started to make sculptures out of clay, which I 3D-scanned and later processed on Blender. This is how the amoeba-like creature was created and consequently the motif for the cassette cover as well as the poster. The cassette was then sold in a record store in Zurich. Additionally, I developed a 3D-printed prototype of a special edition of the cassette as well as a typeface, album covers, a convolute and a teaser for Instagram.